The lack of financial projections is a big turn off for 2 reasons: Investors spend in average 23 seconds per financial slide, the most of all pitch deck slides ( source) Your projected financials are the first step for an investor to create their own financial projections of your business, and eventually decide whether investing in your startup is worth it or not. And there is a good reason for that: they are looking for a 10x to 20x return on investment. Interestingly, the financial plan slide is where investors spend the more time. Unfortunately, many startups overlook the importance of financial projections in their pitch deck. The Financial plan slide explainedĪlong with your product and the team slide, this slide is undeniably in the top 3 of the most important slides. In this series of articles we show you how to create a stunning pitch deck for your startup. Did you know that the financial plan slide is where investors spend the more time when looking at a pitch deck? So make sure to include in your pitch deck a strong financial plan slide to show investors how big and profitable your business will be.
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